Anyone can drive change and a small action can make a big difference. We consider that traditional craftmanship and great fashion should never mean damaging the earth and its inhabitants.
This is why we only partner with individuals committed to driving change, whether it is about breaking stereotypes, normalizing differences or helping everyone make more sustainable choices.
If you’re looking for an incredible watch brand that’s interested in making our world a better place, then you’re in luck! By now we’ve all started making changes, regardless of the size, to make a positive impact on the world.
We know why fast fashion brands aren’t working – for us, for those working under them and for our planet. That’s why we need to start buying from brands that value peace, diversity and ecology.
Our founder and CEO, Alexander Bennouna has poured his passion and values into this brand. To learn more about the magic behind d&a check out some of his most recent interviews here.
The Knockturnal: Decide&Act redefines watchmaking for a new generation with Ambassador of Change collection
Founded by Alexander Bennouna, former CEO for Victorinox Swiss Army Watch, and Martin Riemer, who specializes in trade and distribution for luxury watch brands, including Cartier, Rolex, and Omega, Decide&Act
Alexander Bennouna, former CEO of Victorinox watches and an expert in the challenges facing the most affordable segment of Swiss watch production, is launching a Swiss-made brand priced under CHF
Alexander Bennouna, former CEO of Victorinox Swiss Army Watch, and Martin Riemer, a consultant for luxury brands including Cartier, Rolex and Omega, have joined forces to create a new watch